Q4 2023 UK iOS Horror Games Performance: Sensor Tower Insights

As the year wound down, the horror genre maintained a steady grip on mobile gamers in the United Kingdom. With Q4 2023 behind us, Sensor Tower provides a glimpse into the performance of leading horror games on the iOS platform.

Mystery Matters from Playrix showed a remarkable trend in Q4, with downloads peaking at 9K in late October and then gradually decreasing to around 4.5K by Christmas. Revenue followed a similar pattern, reaching a high of 19K in late December, while weekly active users saw a high of 15K in early November before settling at 11.7K at the quarter's end.

Identity V by NetEase Games had a more fluctuating quarter. Downloads hovered around the 300-600 mark, with a noticeable spike to 595 in the last week of December. Active users remained relatively stable, with a slight increase to 6.3K by the end of December. Revenue saw a significant jump to 15.6K in the final week, contrasting with earlier weeks that averaged around 4-6K.

The classic Five Nights at Freddy's experienced a revenue surge in late October, hitting 8.9K before declining again to 2.2K by the year's end. Downloads reflected a similar trend with a peak of 1.5K in the same period. Active users peaked at 4.8K in early November and showed a modest increase to 2.8K by the close of Q4.

Its sequel, Five Nights at Freddy's 2, also saw a revenue peak in late October at nearly 3K, with a final rise to 1.2K in the last week of December. Downloads and active users followed a similar pattern, with end-of-quarter figures reaching 345 and 1.3K, respectively.

Dead by Daylight Mobile from Behaviour Interactive Inc. showed a consistent performance in downloads, with a Q4 high of 1.3K in the final week. Revenue experienced peaks and troughs, ending at 1.1K. Weekly active users showed a positive trend, rising to 5.4K by the quarter's conclusion.

For more detailed insights and analysis, Sensor Tower's comprehensive data provides a deeper dive into the performance metrics of these chilling titles.